Jack [Zaiying] Li
[Graphic + Motion designer] I am a thinker, a graphic designer, and a storyteller specializing in motion and branding.
eko+house
[Brand identity, Postcard, Poster, Application, Social media]A hospitality brand identity for Arctic Bath in Sweden.
The Brink
[Motion]An animated short using the game Jenga as a metaphor to raise social awareness on the threat of nuclear power.
The Long Now
[Brand identity, Motion montage, Poster, Website, Social media]A revitalized brand identity for the long-term thinking non-profit The Long Now Foundation.
Glimpse of Future
[Installation] An interactive digital timeline that allows viewers to explore the yet uncertain future.
The Quantum Billiard Lab
[Title sequence, Styleframes]A title sequence promoting Science Channel’s brand through quantum physics.
Petfirst
[Motion, Branding, UI/UX design]The animated short introduces an app, Petfirst.