[Work]
[Explore][About Me] © 2024 Jack [Zaiying] Li
The Quantum
Billiard Lab
[Styleframes, Group project]
Instructor: Ara Devejian
Collaborator: Jiani Hong
Skills: Cinema 4D, Photoshop, Figma
Science Channel is an American pay TV channel owned by Warner Bros. Discovery that features programming focused on science topics.
The goal is to promote Science Channel’s brand while making quantum physics accessible. The title sequence utilizes the metaphor of a billiards game to explain complex quantum concepts in an approachable, comprehensive way.
My role: the concept development; and brainstorming visual metaphors to explain quantum theory. I explored billiard ball designs and dynamic scene setups in Cinema 4D during production. Furthermore, I explored concepts in AI image generators.
Final frames
Process
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