eko+house
[Brand identity] [work in progress]Instructor: Annie Luck
Skills: After Effects, Photoshop, Illustrator, Premiere Pro, InDesign, Figma, Cinema 4D
My goal is to revitalize the brand by fostering a meaningful connection with nature. I want to embody a harmonious relationship between humans and the natural world within the graphic system. This will help the brand set itself apart from other arctic circle hotels.
I renamed the hotel from Arctic Bath to eko+house. “eko” comes from the Swedish word “ekologi” (ecology), which refers to the study of the relationship between humans and nature. It indicates the location and show the connection that hotel focus on human and nature.
The postcard format becomes a playground for me to explore design concepts and experiment with graphic elements. Through this exploration, I've identified three core concepts that will guide the project.
Nest - the well-designed architecture and the sense of safety
I animated brand elements across different activities in promo campaigns. The goal is to create eye-catching, engaging materials that really resonate with people.
I created an immersive space that invites visitors to feel cozy and visualize how the graphic elements come alive within the environment.