Jack [Zaiying] Li

[Graphic + Motion designer] I am a thinker, a graphic designer, and a storyteller specializing in motion and branding.

eko+house

[Brand identity, Postcard, Poster, Application, Social media]A hospitality brand identity for Arctic Bath in Sweden.

The Brink

[Motion]An animated short using the game Jenga as a metaphor to raise social awareness on the threat of nuclear power.

The Long Now

[Brand identity, Motion montage, Poster, Website, Social media]A revitalized brand identity for the long-term thinking non-profit The Long Now Foundation.

Glimpse of Future

[Installation] An interactive digital timeline that allows viewers to explore the yet uncertain future.

The Quantum Billiard Lab

[Title sequence, Styleframes]A title sequence promoting Science Channel’s brand through quantum physics.

Petfirst

[Motion, Branding, UI/UX design]The animated short introduces an app, Petfirst.